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Social media optimization (SMO)
is related to search engine marketing.

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SMS Solutions

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. The Social Media universe expands exponentially and keeping track of its varied nuances requires an in-depth understanding of the logic that drives diverse social media platforms. Take, for instance, the inherent difference between the tonalities of LinkedIn and Facebook. They are two opposite ends of the spectrum and it would be totally disastrous to adopt the tone of one onto the other.

Handshek Infotech structures result-oriented Social Media Optimisation strategies for its clients, which are devised to deliver maximum ROI. We identify points of synergy across the social media platform which creates an engaging conversation between the potential end-user and the product, thereby making your business grow.

There are two categories of SMO methods:

(1) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, and incorporating third-party community functionalities, such as images and videos.
(2) Promotional activities in social media, aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.

SMO is related to search engine marketing. However, it differs in several ways. Primarily, the focus on driving traffic from sources other than search engines, although it improves search ranking, is also a benefit of successful SMO.

Contact us for the full range of SMO services in Patna. We have the perfect solution for your social media marketing campaigns; from Facebook advertising to creating a Twitter buzz and more.

My skills

  • Web design & development 80%
  • Software development 70%
  • ERP Solutions 90%
  • SMS Solutions 60%

Our values

Our mission is to provide highest quality web solutions at affordable prices with fast delivery and excellent customer service.

Our vision is to increase our market share to 56% till the end of second quartal of 2016, by decreasing delivery time for 15%.

By constantly improving quality of our products and hiring more high professional web developers and designers we will increase total product quality by 20%.

Our path to Perfection

It was a long journey to come where we are now. Here is how we started.


Bringing team together

We were just two creative individuals trying to make a living from our greatest passion, web development.


Our first successful project

We made our first step to success by successfully finished our first web development project.


Writing the future

The year has just started and there is a lot work and new projects to do.


Leading company in web development

Hard work, many sleepless nights and great passion for what we do, made us leading company in web industry.

Our Clients